Deeply impressed article by R. Cross and J. Katzenbach in strategy + business : The pace and the network quality as well as capability have deep impact for successful teams. And surprise, surprise: There might be a strong connection to social network activities.
Therefore information and communication via various social network platforms strengthen the directly network. The ability for conducting with the right communication on the right platform is a clear key qualification for leaders and team members as well. For implementation of this way of thinking the top-down-approach is indispensable.